Clients

Past Projects and Client Testimonials

Closet London

I have been working with Closet London since 2018 to help them realise a new digital vision, strategy and commercial priorities for their online B2C fashion site. I delivered a complete Audit of their customer journey with recommendations for improvements, defined and prioritised their requirements for re-platform and led a Vendor selection process to independently review and assess technology solutions. I then supported and coached the team during the delivery phase of their new website - providing expert support in Usability Testing, Customer Research, Design and Functionality.

"Fiona has supported us immensely through a tight project delivery deadline. She is an expert on Mobile journeys and her input has been invaluable in creating a great user experience. Her detailed and organised way of working has made us reach our goal. I have learnt a lot from her and would recommend her highly for your next project." JIGNA PATEL, Head of Ecommerce

Boots

I worked with Boots in 2016 to deliver a new internal team structure and processes for UX and UI Design (including definition of job roles and recruitment of new hires). I helped advise on the integration of new digital propositions in Beauty, Healthcare and Appointment Booking into their existing online offer. I also led an Agency Pitch and took an active role in on-going Digital Agency Management.

“Fiona was the UX lead on a complex project that I was leading at Boots. She was a pleasure to work with and a true expert in her field. She could easily and simply articulate the facts in order for me to make decisions and quickly built strong and trusting relationships with those around her. I would love to work with Fiona again in the future.” ALICE HARE, Senior Customer Proposition Manager

Waitrose

During my time at Waitrose I was the UX and Product lead for the digital Transformation of Waitrose.com with a new customer journey and improved functionality across Website, Mobile site and App. The site was Winner of ‘Best Internet Retailer’ award and Finalist for ‘Best Ecommerce Site’ in Industry Awards. I also researched and developed the new online proposition for Waitrose Cook Well recipe boxes including Market Sizing, Product Development and Customer and Competitor Research.

“Fiona is an Ecommerce professional that always has the Customer at the forefront of her work, ensuring a compelling and engaging experience…It is great working with Fiona, as she has a clear passion for quality and a great sense of fun in getting there.” ANDY CARROLL, Digital Programme Manager

Youth Business International

Youth Business International are a global network of non-profit organisations dedicated to supporting Youth Entrepreneurship. In 2020, I lead a Digital Accelerator project with 6 YBI members in Rwanda, Nigeria, Spain, Palestine, India and Bangladesh to define new digital strategies for the organisations working with young entrepreneurs. This project focussed on how they could best harness digital skills and technology to equip entrepreneurs with the digital skills they need to succeed.

"Fiona’s depth of knowledge around digital products, services and approaches were essential in her work with us. She was brilliant at quickly assessing needs, analysing that, giving detailed feedback and ensuring that delivery of any kind was of a high quality. She worked hard to develop relationships with our key partners and members around the world and really committed herself to engaging with our diverse audiences. Her incredibly positive and enthusiastic outlook was appreciated by members."

JO GRAY, Directory of Programme Delivery

Immediate Media

Immediate Media are one of the UK's leading digital media companies responsible for some of the best known and loved brands such as The Radio Times and BBC Good Food. I worked with their Product Owner, User Experience and Visual Design teams designing and facilitating workshops with a variety of stakeholders. The outcome was the creation of a Digital Design manifesto for ways of working, best practice and collaboration.

"It was great working with Fiona again. Bringing structure and providing momentum to an exciting project to help the Product, UX and Design team at Immediate Media collaboratively define how we can really put the customer at the heart of everything we do in terms of product development. From capturing the many views, challenging our thinking and distilling everything into a simple but effective way of working, we are now set to hit 2020 running."

MATT POOLE, Director of Product Strategy and Delivery

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